Asset

Instant CSS & Tailwind Generator

Snippet updates automatically to match whichever weight you select above.

What do I do with this?

Just want to use the font? Click "Get this font on Google Fonts" to download it or add it directly to a document, design tool (like Canva or Photoshop), or your computer's font list.

Building a website? Click "Copy Font Code" to copy a short snippet, then paste it into your website's HTML (usually inside the <head> section) to use this font on your site.

Asset is a display typeface with a bold, chunky character built around solid, high-contrast letterforms that lean into a retro-industrial aesthetic. Its thick strokes and tight construction give it a strong visual weight, making it demand attention without relying on decorative flourishes. The letterforms have a mechanical quality that feels rooted in mid-century commercial signage and woodblock printing traditions. It reads as confident and direct rather than elegant or refined, which makes it useful when you need something that holds its ground at large sizes.

Asset works well for festival and event branding where a vintage or handcrafted feel is appropriate, particularly music events, craft markets, or food and beverage concepts that want a grounded, no-nonsense identity. It suits editorial headlines in print or digital publications covering culture, design history, or maker communities where the retro-industrial tone reinforces the content. It also performs well in merchandise and packaging contexts, especially for goods that position themselves around craft, utility, or American heritage aesthetics, where the typeface's weight and character add authenticity at a glance.

Best suited for: Consider Asset for bold headlines, event posters, packaging labels, and branding contexts where a strong retro-industrial presence enhances visual impact at display sizes.

Design considerations: Asset's single regular weight and chunky letterforms work best at larger scales where its mechanical character and high contrast remain legible and impactful. The typeface's confident, utilitarian aesthetic pairs naturally with content emphasizing craft, heritage, or vintage commercial design sensibilities.

Pairing guidance: Pair Asset with Oswald for geometric sans-serif support in headlines and subheadings, Lora for serif body text and editorial refinement, and Caveat for handwritten accent elements that soften Asset's industrial weight while maintaining visual warmth.

Pairs well with

Asset at a glance

Asset styles

Asset character map

Which languages does Asset support?

Asset includes 5 character sets:

• Cyrillic Extended: additional Cyrillic letters used in languages such as Kazakh, Tatar and Bashkir
• Latin: English, Spanish, French, German, Italian, Portuguese and other Western European languages
• Latin Extended: Central and Eastern European languages such as Polish, Czech, Turkish, Romanian and Hungarian
• Math: mathematical symbols and operators
• Symbols: arrows, shapes and other technical symbols

It does not include Cyrillic or Greek characters, so it can't set Russian, Ukrainian or Greek text.

Can I use Asset commercially?

Yes, it's free for personal and commercial use. Asset is released under the SIL Open Font License 1.1. You can use it in logos, websites, apps, videos, printed products and merchandise without paying or asking permission. The one thing you can't do is sell the font file on its own.

Fonts similar to Asset

Asset FAQ