Arsenal
sans-serif
Arsenal is a sans-serif typeface with a slightly condensed, upright structure that gives it a clean and confident look. Its letterforms are geometric in influence but retain enough humanist detail to avoid feeling cold or mechanical. The strokes have moderate contrast and the overall weight feels balanced, making it legible at both display and smaller sizes. It carries a professional, no-nonsense personality that leans functional over decorative, with enough character to stand out without demanding attention.
Arsenal works well for government and institutional websites where clarity and authority matter without requiring something flashy. It fits naturally into tech or software product branding where a modern, structured look is needed. It also performs reliably in editorial and news contexts, particularly for section headings and navigation labels where readability across screen sizes is a practical requirement.
Best suited for: Consider Arsenal for administrative dashboards, corporate intranets, news article headers, and software interfaces where functional clarity and professional authority take priority.
Design considerations: Arsenal's four-weight range supports hierarchy without requiring extensive font loading, making it practical for responsive layouts across devices. The geometric-humanist balance suits both body text and display roles, though its slightly condensed structure benefits from adequate line spacing in longer passages.
Pairing guidance: Playfair Display brings editorial elegance to feature headlines and cover treatments, Lato offers a lighter, more approachable counterpoint for body copy and UI elements, and Caveat introduces informal warmth for callouts, testimonials, or accent moments that benefit from human touch.