ADLaM Display

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Snippet updates automatically to match whichever weight you select above.

What do I do with this?

Just want to use the font? Click "Get this font on Google Fonts" to download it or add it directly to a document, design tool (like Canva or Photoshop), or your computer's font list.

Building a website? Click "Copy Font Code" to copy a short snippet, then paste it into your website's HTML (usually inside the <head> section) to use this font on your site.

ADLaM Display is a distinctive typeface built around the ADLaM script, an alphabet developed in the 1980s for the Fula language of West Africa. Its letterforms are fluid and circular, with smooth curves and a rhythm that feels both ancient and freshly designed. The display weight gives it noticeable presence on the page, with strokes that have enough contrast to hold attention without feeling aggressive. It carries a cultural specificity that most Latin display fonts simply cannot replicate, making it immediately recognizable and visually unique.

Because of its strong cultural identity and bold visual presence, ADLaM Display works well for projects that need to signal authenticity around West African or pan-African themes. It fits naturally into branding for music labels, cultural organizations, fashion brands, or restaurants that want to connect with a Fulani or broader African heritage without resorting to generic design shortcuts. It also serves well as a headline font for editorial projects covering African languages, diaspora communities, or international development topics, where the typeface itself communicates something meaningful about the content before a word is even read.

Best suited for: ADLaM Display suits headlines and branding for projects emphasizing West African cultural identity, including music, fashion, editorial, and organizational contexts seeking authentic visual representation.

Design considerations: As a display-only typeface, ADLaM Display functions primarily for prominent sizing and short-form text rather than body copy. Its single regular weight and strong visual character make it most effective when paired with supporting typefaces that provide typographic flexibility and tonal contrast.

Pairing guidance: Playfair Display can echo ADLaM Display's distinctive presence at secondary headline scales, while Lato offers neutral, versatile support for body text and interface elements, and Raleway provides an intermediate option with extended weights for flexible hierarchy and emphasis across editorial and digital layouts.

Pairs well with

ADLaM Display at a glance

ADLaM Display styles

ADLaM Display character map

Which languages does ADLaM Display support?

ADLaM Display includes 3 character sets:

• Adlam
• Latin: English, Spanish, French, German, Italian, Portuguese and other Western European languages
• Latin Extended: Central and Eastern European languages such as Polish, Czech, Turkish, Romanian and Hungarian

It does not include Cyrillic or Greek characters, so it can't set Russian, Ukrainian or Greek text.

Can I use ADLaM Display commercially?

Yes, it's free for personal and commercial use. ADLaM Display is released under the SIL Open Font License 1.1. You can use it in logos, websites, apps, videos, printed products and merchandise without paying or asking permission. The one thing you can't do is sell the font file on its own.

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ADLaM Display FAQ