Amaranth

Instant CSS & Tailwind Generator

Snippet updates automatically to match whichever weight you select above.

What do I do with this?

Just want to use the font? Click "Get this font on Google Fonts" to download it or add it directly to a document, design tool (like Canva or Photoshop), or your computer's font list.

Building a website? Click "Copy Font Code" to copy a short snippet, then paste it into your website's HTML (usually inside the <head> section) to use this font on your site.

Amaranth is a humanist sans-serif with a clean, upright structure and slightly rounded terminals that give it a friendly but professional feel. It has good optical weight at display sizes and remains readable at smaller sizes, making it versatile across contexts. The letterforms are geometric enough to feel modern without being cold, and the overall tone lands somewhere between approachable and authoritative. It is not a decorative typeface, but it carries enough personality to stand on its own without heavy supporting design elements.

Amaranth works well as a primary typeface for small business branding where the goal is to appear trustworthy and accessible rather than flashy. It is a practical choice for editorial headings in digital publications, particularly those covering lifestyle, wellness, or education topics where a neutral but warm voice is appropriate. In UI design, Amaranth performs reliably for navigation labels, dashboard headings, and product category titles where clarity and a slight human touch are both priorities.

Best suited for: Recommended for digital interfaces, editorial layouts, and small business applications where a balance of clarity and approachability supports both functional and brand communication goals.

Design considerations: Amaranth's four-weight range (regular through bold, with italics) provides adequate flexibility for hierarchy without requiring extensive font loading. The humanist structure remains legible across screen and print contexts, though its moderate personality works best when paired with complementary typefaces rather than used in isolation for extended body text.

Pairing guidance: Playfair Display brings serif contrast and editorial sophistication for headlines and feature content, Lato offers a neutral sans-serif alternative for body copy and secondary information, and Dancing Script introduces warmth and personality for accent elements, callouts, or brand-forward moments where a handwritten quality enhances approachability.

Pairs well with

Amaranth at a glance

All 4 Amaranth styles

Amaranth character map

Which languages does Amaranth support?

Amaranth includes one character set:

• Latin: English, Spanish, French, German, Italian, Portuguese and other Western European languages

It does not include Cyrillic or Greek characters, so it can't set Russian, Ukrainian or Greek text.

Can I use Amaranth commercially?

Yes, it's free for personal and commercial use. Amaranth is released under the SIL Open Font License 1.1. You can use it in logos, websites, apps, videos, printed products and merchandise without paying or asking permission. The one thing you can't do is sell the font file on its own.

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Amaranth FAQ