Pridi
serif · Designed by Cadson Demak
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Snippet updates automatically to match whichever weight you select above.
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Pridi is a serif typeface with roots in Thai typography, designed to work effectively across both Latin and Thai scripts. Its letterforms have a slightly soft, rounded quality with moderate contrast between thick and thin strokes. The serifs are clean without being overly sharp, giving it a stable, readable appearance. It sits in a middle ground between formal and approachable, with enough character to stand out from generic serifs but not so eccentric that it becomes distracting. At larger sizes it carries a mild elegance, while at smaller sizes it holds up well for extended reading.
Pridi works well in editorial and publishing contexts, particularly for digital magazines or content-heavy websites where you need a readable body typeface with a bit of personality. It is also a solid choice for branding projects targeting Southeast Asian markets or multilingual audiences, since its dual-script support adds practical value. Additionally, it suits educational platforms and informational interfaces where a friendly yet professional tone is needed and the typeface has to perform well at a range of sizes across different devices.
Best suited for: Body text in multilingual digital publications, editorial websites, and branding projects serving Southeast Asian or international audiences requiring reliable performance across scripts and sizes.
Design considerations: Pridi's six weight options from 200 to 700 support flexible typographic hierarchies while maintaining readability across digital and print contexts. The typeface's dual-script capability and moderate stroke contrast make it particularly effective for content-heavy layouts where legibility at various scales is essential.
Pairing guidance: Pair Pridi with Playfair Display for editorial layouts where a contrasting display serif adds visual hierarchy to headlines, Source Sans 3 for clean interface elements and supplementary text that benefits from sans-serif clarity, and DM Mono for code samples or technical content requiring monospace distinction.
Pairs well with
Pridi at a glance
Cadson Demak
SIL Open Font License 1.1
June 2016
September 2025
6 (6 weights)
Serif · Display
4
Google Fonts
All 6 Pridi styles
| Weight | Name | Upright |
|---|---|---|
| 200 | ExtraLight | Aa Bb Gg 123 |
| 300 | Light | Aa Bb Gg 123 |
| 400 | Regular | Aa Bb Gg 123 |
| 500 | Medium | Aa Bb Gg 123 |
| 600 | SemiBold | Aa Bb Gg 123 |
| 700 | Bold | Aa Bb Gg 123 |
Pridi character map
Which languages does Pridi support?
Pridi includes 4 character sets:
- Latin: English, Spanish, French, German, Italian, Portuguese and other Western European languages
- Latin Extended: Central and Eastern European languages such as Polish, Czech, Turkish, Romanian and Hungarian
- Thai: Thai
- Vietnamese: Vietnamese, including its stacked tone marks
It does not include Cyrillic or Greek characters, so it can't set Russian, Ukrainian or Greek text.
Can I use Pridi commercially?
Yes, it's free for personal and commercial use. Pridi is released under the SIL Open Font License 1.1. You can use it in logos, websites, apps, videos, printed products and merchandise without paying or asking permission. The one thing you can't do is sell the font file on its own.