Poor Story
display
Poor Story is a Korean display typeface with a hand-drawn, casual character that feels like writing done quickly with a brush or marker. The letterforms are irregular and slightly uneven, giving them an approachable, human quality rather than a polished or corporate look. It has a playful energy without being childish, sitting somewhere between informal and expressive. The strokes have personality and movement, making it stand out clearly when used at larger sizes. It works primarily for Korean text but carries a visual style that communicates informality and creative energy.
This font is a natural fit for youth-oriented branding, particularly for food and beverage brands, streetwear labels, or lifestyle products that want to signal authenticity and a handcrafted sensibility. It works well for event posters, particularly for music festivals, art shows, or pop-up markets where a loose, energetic aesthetic is appropriate. In digital contexts, it suits landing page headlines or social media graphics for brands targeting younger audiences who respond to less formal visual communication. Its strong personality means it should be used sparingly, reserved for short headlines and display text rather than body copy.
Best suited for: Event posters, youth-focused branding, social media headlines, and short display text for food, beverage, streetwear, and lifestyle brands seeking an informal, handcrafted visual identity.
Design considerations: Poor Story's single regular weight and hand-drawn irregularity make it most effective at larger display sizes where its personality reads clearly. The casual, brush-like character works best for short bursts of text rather than extended passages, requiring thoughtful restraint in layout planning.
Pairing guidance: Pair Poor Story with Noto Sans KR or Black Han Sans for supporting headlines and body text that maintains visual hierarchy while keeping the design cohesive, or choose Noto Serif KR when a more refined, traditional counterpoint to the display font's energy would strengthen the overall composition.